How to start a SEO campaign for online store

Regardless of who will provide SEO service for your store or you will do SEO for your store by yourself you should have a plan which will provide success for your store in the Search Engines. Let's start!

Step 1. SEO friendly site.

Your site should have a editable meta title, descriptions. Site must have SEO friendly URLs and a sitemap.xml. Each page must contain h1, at least h2/h3 tags, one image with alt attribute.

Step 2.  Keyword Phrases.

You should create a list for keyword phrases which will be split by categories' name. For each category you should gather all relevant long tails (use for this Google Keyword Tool).